It's actually fascinating when it's YOUR paint.
In a paroxysm of patriotism, we have decided to paint the entire interior red, white, and blue. Uh, not really. The blue is tape, the blinding white was supposed to be a creamy linen color, and the red will, we trust, darken and mellow out when it dries and then gets a second coat. But right now, it looks like we live at Engine Company No. 10, doesn't it?
Paint is such an interesting industry. Most of the effort and ingenuity of paint companies seems to go into making up clever names for the paint colors, rather than products that, say, don't kill us or all the fish in the Hudson. There's no such thing as light blue; that's Dreamscape! Your walls aren't off-white, they're Morning Rest. The paint we're using is Ivy, made in Brooklyn, and it has no VOCs and promises not to kill any fish. Safe enough to drink, practically. But the colors still have silly names.